Greenfield Consulting Group

Market ResearchConnecticut, United States11-50 Employees

Greenfield Consulting Group is a mid-sized market research firm that specializes in qualitative methods. Founded in 1983 and based in Westport, Connecticut, the company operates with a team of senior-level moderators and a full-service project management group, and is described as part of Millward Brown with a global research reach. The firm emphasizes triangulation, combining multiple methods and audience perspectives to reveal subtleties and underlying realities that inform decisions. 

Its work spans consumer and professional audiences, including physicians and patients, across categories such as consumer goods, financial services, pharmaceuticals, and food. Services focus on marketing and communications development, brand reputation, product ideation and refinement, shopper insights, and related areas, with attention to emerging issues like sustainability.

Sign up for free to view info

Email Format Employee directory