IP and Tech Focus Target the firm on expanding their intellectual property practice beyond prosecution to include strategic IP portfolio management for technology clients, given their emphasis on patent and trademark work, domain names, virtual worlds, and software contracts.

Global & Government Highlight opportunities to support international IP protection and government contractor needs, as they position themselves as national and international specialists with technical expertise suitable for government contracting IP requirements.

Small Firm Advantage Position services tailored for small to mid-size law teams and growing tech startups, offering flexible engagement models, scalable IP solutions, and cost-effective strategies aligned with their current headcount of 2-10 and diverse client base.

Tech Stack Alignment Leverage their existing tech stack and online presence to propose modernized matter management, client portals, and AI-assisted IP analytics or trademark/watch services that integrate with iCIMS, Microsoft 365, and AWS.

Revenue Growth Tactics Propose cross-sell and up-sell opportunities in adjacent IP areas (domain name services, litigation support, software contracts, and licensing) to drive higher-value engagements and move towards diversified recurring revenue with scalable services.