Market Positioning Target mid-sized to upper mid-market retailers and designers in the home furnishings space who pair custom design services with functional showroom solutions, leveraging Great Lakes Interiors & Design’s local Michigan presence and small team agility to deliver personalized customer experiences.

Local Expertise Capitalize on Lansing and broader Michigan market knowledge to win partnerships with regional hospitality, student housing, and multi-family developers seeking curated furnishings and design services with quick turnaround and hands-on project management.

Digital Footprint Enhance outreach through Shopify storefront enhancements, content showcasing design projects, and SEO/GA-driven campaigns to attract design-conscious consumers and trade clients who value local sourcing and personalized service.

Growth Upsell Leverage small team flexibility to upsell bundled design and installation services, plus white-label or exclusive product collaborations with suppliers to differentiate from larger mass-market competitors.

Partner Opportunities Proactively target suppliers, contractors, and interior designers for collaboration on project-based pricing, referral agreements, and showhouse partnerships to expand project opportunities and scale revenue.