Luxury events The resort offers extensive meeting space including 88,000 sq. ft. of indoor and outdoor venues with a 20,000 sq. ft. ballroom, indicating strong upsell potential for corporate events, conferences, weddings, and large-scale gatherings.

Spa and leisure Amenities such as award-winning Agua Serena Spa, a 24-hour fitness center, golf and tennis facilities create cross-sell opportunities for premium retreat packages, wellness programs, and extended stay promotions to high-spend leisure guests.

Renovated luxury Recent room renovations and upscale accommodations (Deluxe Rooms, Penthouse Suites, villas with private butler service) position the property to market high-margin experiences to repeat corporate clients and VIP travelers seeking premium stays.

Digital reach Tech stack includes marketing and engagement tools (Adobe Marketing Cloud, TripAdvisor, Python, Django) suggesting readiness for targeted digital campaigns, loyalty programs, and personalized event marketing to attract planners and corporate accounts.

Strategic expansion Nearby peer activity in the hotel market and Hyatt’s broader growth (new openings and club offerings) imply opportunities to partner on regional itineraries, multi-property events, or bundled stay-and-event packages leveraging Hyatt loyalty data.