Strong store network Leverage Grain de Malice’s extensive 234-store network in France and growing online presence to propose omnichannel campaigns, in-store events, and localized promotions that drive foot traffic and online conversions.

Targeted demographics Focus on active women 35 and older seeking comfortable, current fashion from size 34 to 50. Develop curated collections, size-inclusive marketing, and personalized recommendations to boost average order value and loyalty.

People driven Capitalize on the collaborative, trust-based culture by promoting affiliate roles, referral programs, and agent-led customer care initiatives to boost conversion rates through personalized service and brand advocacy.

Digital integration Enhance data-driven selling by integrating customer insights from the current tech stack (SQL, Google Drive/Sheets, LinkedIn, Pinterest) to tailor offers, retarget campaigns, and optimize inventory for fast-moving items.

Logistics efficiency Utilize Wakeo partnership and import flow transparency to offer faster deliveries, reliable ETA communications, and competitive shipping options that reduce cart abandonment and improve customer satisfaction.