Graduate Reach GradTouch claims to reach 75% of the graduate market weekly and 3 million 18-24 year-olds monthly across major social platforms, positioning it as a large-scale channel for employer branding and entry-level recruitment.

Employer Brand Focus The platform emphasizes showcasing employer ethos and culture to attract graduates, suggesting opportunities for premium employer branding packages and enhanced profile features for visibility among early-career talent.

Tech Stack Advantage Utilizing widely adopted tools (Facebook Pixel, Google Analytics, AWS, Nginx, etc.) indicates solid data tracking and scalable hosting, enabling targeted campaigns, attribution, and potential upsell of analytics or performance marketing services.

Funding and Growth With a modest revenue base yet $4M in funding, there is likely capital available for sales-led expansion, partnerships, or platform enhancements to capture more university partnerships and larger employers.

Market Positioning As the UK’s largest graduate social network with a broad SME to mid-market client base, there are cross-sell opportunities into similar segments and potential integration or collaboration with comparable platforms listed in the market (e.g., Handshake, Unifrog) to broaden reach.