Expanding User Base With over 3 million members across multiple European countries, GoMore has established a large and diverse peer-to-peer car sharing community, presenting ample opportunities to upsell advanced platform features or complementary services to existing users.

Recognition & Credibility Receiving the Danish Design Award in 2017 enhances GoMore's reputation as an innovative and resource-sharing leader, which can be leveraged to attract new partnerships, sponsorships, or corporate leasing collaborations.

Technological Integration The company's recent integration of fitness tracking with its platform shows a willingness to incorporate advanced technology solutions, opening avenues for offering IoT-based enhancements, data analytics, or premium connected services for vehicle owners and renters.

Market Expansion Potential Operating in multiple countries with a sizable but modest revenue indicates significant growth margin, especially by expanding into new regions or increasing market penetration through targeted marketing or strategic alliances with local mobility providers.

Opportunity for Diversification Given the company's lease-and-rent-out model and current focus, there is potential to diversify into adjacent mobility services such as corporate fleets, long-term leasing, or integration with electric vehicle infrastructure, appealing to eco-conscious users and fleet operators.