Gina Tricot AB
RetailVÀstra Götaland, Sweden1001-5000 Employees
Gina Tricot AB is a Swedish retail company established in 1997 that focuses on women's fashion. It operates approximately 150 stores in four European countries and sells through Europe-wide e-commerce. The company is based in BorÄs, Sweden (2 Teknologgatan, VÀstra Götaland 503 38) and employs between 1,001 and 5,000 people, with a predominantly female workforce (about 97% of around 1,500 employees). Recent partnerships include Coloreel Group (2022) for an on-demand embroidery studio and Mulicollection (2023), along with a 2024 Stockholm store opening. In 2026 the company selected Element Logic to consolidate its warehouse operations and establish a unified platform for stores, e-commerce and returns management.