Multi-brand Cross-sell Giltrap Group operates sixteen brands across twelve dealerships, offering new and used car sales, parts and servicing. This multi brand footprint enables cross selling across the portfolio and cross brand service packages. A sales approach that maps customer needs across brands can drive increased lifetime value through bundled maintenance, warranties, and accessories.

Geely Growth Engine With Geely Auto integrated into the lineup and a dedicated brand manager hired for Geely, there is an opportunity to run targeted campaigns to Geely buyers and cross-promote with complementary brands. Position Geely within a cohesive aftersales and service network to capture early adopters and convert showroom interest into long term customers.

Strategic Partnerships Strategic partnerships such as the NZFW sponsorship raise Giltrap's visibility among lifestyle and fashion focused consumers. Leverage events to generate high intent leads, host co branded experiences, and convert attendees into showroom visits and test drives across relevant brands, especially those aligned with style and performance.

Digital Lead Growth Leverage the tech stack (CRM, web apps, and digital experiences) to improve online lead capture, configurator, virtual tours, and online scheduling. Centralize cross brand CRM to identify opportunities for cross sell and ensure consistent follow-up and nurturing across the entire brand portfolio.

Fleet and Corporate Leadership focus on retail, distribution and rental signals a potential expansion into fleet and corporate sales. Target small to medium businesses and rental agencies with tailored fleet packages, maintenance plans, and dedicated account management to win volume business and drive recurring revenue.