Strategic hires With the appointment of a chief strategy officer and a newly expanded senior leadership team, there is a clear signal of strategic growth and potential for formalized business development initiatives, cross-selling opportunities, and enhanced partnership programs that sales can leverage.

Major acquisitions The 100M asset acquisition from Calavo Growers indicates capacity expansion and potentially new product lines or customer segments. This creates opportunities to upsell integrated solution bundles, broaden distribution networks, and pursue multi-site or regional deals.

Recall risk awareness Recent product recalls due to E. coli contamination highlight a need for robust safety, traceability, and assured quality across supply chains. Sales can position enhanced safety and compliance services, positive farmer/supplier partnerships, and dependable rework/replacement programs as value adds.

Scale and reach Operating at 650,000 square feet and serving nearly 100 million customers annually demonstrates substantial capacity and reach. This presents cross-regional selling opportunities to large retailers, food service distributors, and industrial clients seeking reliable, high-volume fresh-cut solutions.

Technology enablement Adoption of SAP, Power BI, Monday.com and other modern tools suggests maturity in data-driven operations. There is potential to sell advanced analytics, demand forecasting, and integrated supply chain solutions to optimize production planning, quality control, and customer reporting for strategic accounts.