Growth Opportuni Target local expansion opportunities in southern Wisconsin where Friede & Associates operates, leveraging their recent leadership addition as VP of Sales to drive new client acquisition in commercial, retail, municipal, manufacturing, and industrial sectors.

Metal Building Tie Capitalize on their Metallic Building Systems affiliation and Top 25 Dealer recognition to position complementary roofing, metal framing, and architectural envelope services for projects that require integrated metal building solutions.

Self-Perform Advantage Highlight the firm’s in-house concrete, carpentry, and steel erection capabilities to win projects that value schedule certainty, cost control, and bundled risk management through a single general contractor.

Awards & Cred Use Built on Merit awards and long-standing ABC member collaboration as proof points for quality, industry relationships, and preferred-subcontractor coordination to win competitive bids.

Financial Target Position Friede & Associates for mid-market project opportunities within the $10M–$25M revenue band, tailoring proposals that align with their scale, workforce capacity, and project mix across commercial, municipal, and manufacturing sectors.