Fresh Intelligence
Market ResearchNew York, United States2-10 Employees
Fresh Intelligence, based in New York City, develops a generative AI–driven insights platform designed to replicate and scale qualitative research. By building high-fidelity personas from a multidimensional set of qualitative variables, the platform aims to reveal the motivations, attitudes, and decision-making patterns of target audiences and to support AI-driven qualitative interviews that yield context-rich insights more rapidly and at lower cost than traditional fieldwork. The solution targets researchers and organizations seeking rigorous consumer understanding at speed, offering a method that combines AI-driven analysis with segmentation modeling to deliver depth and nuance similar to conventional methods. The company operates within the market research industry, positioning itself as a technologized approach to qualitative research while maintaining a focus on humanized, scientifically grounded audience profiles. Fresh Intelligence is based in New York and has a small team, reflecting its specialized offerings and niche market focus.