Acquisition Upsell Foundry 45 was acquired by Axon in April 2022, signaling potential alignment with Axon’s enterprise training and safety initiatives. Sales opportunities may include cross-sell of VR/AR training capabilities to Axon’s existing large enterprise clients and exploring collaborations that leverage Axon’s hardware and ecosystem.
Enterprise VR Strength The company delivers immersive virtual and augmented reality training for global enterprises and has deployed over 200 experiences since 2015 for brands like AT&T, Coca-Cola, Delta, IBM, and U.S. Bank. This suggests a proven track record for scalable, high-impact corporate training that can be pitched to similarly sized organizations.
Team & Capabilities With engineers, data scientists, training leaders, and marketing specialists, Foundry 45 combines technical rigor with instructional design. This profile supports opportunities for joint ventures or white-label solutions with larger tech ecosystems seeking advanced training modalities.
Tech Stack & Data Utilizes Google Cloud, analytics and marketing automation tools (Hotjar, Piwik, Pardot, HubSpot, Marketo). Emphasize data-driven outcomes and measurable training ROI when engaging potential clients, and propose modern cloud-based delivery and analytics enhancements to prospective buyers.
Market Positioning Recognized for Best Tech Work Culture in Atlanta and involvement in specialized simulations (e.g., light rail vehicle simulator). Position Foundry 45 as a specialized, culturally strong partner for clients seeking innovative, safety-conscious, immersive training solutions and potential government or transit sector engagements.