Forever Companies
Retail Luxury Goods and JewelryWisconsin, United States11-50 Employees
Forever Companies operates as a retailer in the luxury jewelry space through three direct-to-consumer brands, each offering different products or services but united by a commitment to manmade stones. The company was founded with a goal to avoid traditional diamond industry practices and to provide a transparent, non-elitist alternative that emphasizes ethical sourcing and reduced environmental impact from mining. Since its first online store went live in 2005, the group has served more than 450,000 customers and reports savings relative to conventional mined-diamond purchases. Based in Franklin, Wisconsin, Forever Companies operates in the retail jewelry market through its three brands—Diamond Nexus, Forever Artisans, and 12FIFTEEN Diamonds—each serving different customer needs. The brands share a philosophy centered on the customer experience and a commitment to offering only manmade stones.