Innovation in Flooring Forbo's recent product launches, including Tessera Topology, Surestep Balance, and the Acoustic Collection, demonstrate ongoing innovation tailored to emerging market needs such as durability, acoustic performance, and dementia-friendly environments. This presents opportunities to target healthcare, eldercare, hospitality, and educational sectors seeking specialized flooring solutions.

Global Presence With operations across 39 countries and a network of sales organizations and production sites, Forbo offers a widespread platform to expand distribution channels. Businesses looking to establish or strengthen their international footprint can partner with Forbo for localized supply and diversified market entry strategies.

Sustainability Focus Forbo’s commitment to community support through initiatives like partnering with the Salvation Army indicates a sustainability-driven brand image. Aligning with Forbo’s ESG initiatives can open doors to clients valuing corporate social responsibility and environmentally conscious products.

Digital & Technology Use Utilizing advanced tech infrastructure, including Amazon Web Services and Google Maps, Forbo positions itself as digitally forward, enabling enhanced customer engagement and supply chain management. This tech-savvy approach creates opportunities to offer integrated digital solutions and smart flooring products for tech-enabled building projects.

Market Leadership As a major player in the wholesale building materials industry with revenues approaching $1 billion and a sizable workforce, Forbo presents considerable opportunities for strategic partnerships within the construction and facilities management sectors, especially for large-scale commercial projects requiring high-quality, innovative flooring and conveyor solutions.