Virtual Try-On Growth Fittingbox’s virtual try-on platform handled over 120 million tries in 2022, with a 23% year-over-year increase, signaling strong demand across eyewear retailers and luxury brands. The Frame Removal feature adds realism for glasses wearers and can be positioned as a premium upgrade. This growth creates opportunities to upsell to new retail verticals and to offer bundled conversion-boosting experiences.

Extensive Frame Catalog The company maintains the world’s largest 3D frames and image database with around 135,000 digital frames, enabling rapid catalog expansion and customization for partners. This capability supports licensing or integration deals with brands and retailers looking to broaden online assortments and personalization.

Optical Toolbox Upsell Digital tools include lens simulation and online pupillary distance measurements, allowing ECPs to digitize optical services and offer remote fitting. This creates cross-sell potential with clinics and retailers seeking end-to-end online-to-in-store experiences.

Partnership Ecosystem Open Innovation Program and strategic collaborations, including Ocuco, position Fittingbox as a co-development partner for feature-rich solutions. There are clear sale opportunities to co-create products with large software platforms, optical brands, and retail groups.

Enterprise Readiness With over 100 employees globally and more than 4,000 client businesses, plus an enterprise-friendly tech stack (Active Directory, Atlassian, Totango) and recognition like the I-Nov award, Fittingbox is positioned to win multi-country deployments and large, long-term contracts in mid-market segments.