Insights

Strong Industry Presence First Insights operates within a diverse range of industries including automotive, healthcare, and online retailing, demonstrating its versatility and potential to scale cross-sector research services for clients looking to expand their market reach.

Niche Market Focus With a specialization in usability testing, ethnographic studies, and innovation workshops, the company offers tailored qualitative research solutions, making it attractive to organizations seeking detailed user insights and product development support.

Geographic Reach Having completed projects in over 40 cities across the US and Europe, First Insights has a broad geographic footprint that can appeal to clients aiming for international or multi-regional market entry and research execution.

Small but Growing As a small team of 2-10 employees with a revenue range of 1M to 10M, the company presents opportunities for customized, flexible service offerings, appealing to startups and mid-sized firms seeking scalable research partnerships.

Tech-Enabled Approach Utilizing advanced digital tools such as AppNexus, Cloudflare, and Facebook's tech stack, First Insights can leverage its technological capabilities to offer innovative, efficient, and data-driven market research solutions to clients.

First Insights Tech Stack

First Insights uses 8 technology products and services including Google Ads, Bing Ads, Cloudflare CDN, and more. Explore First Insights's tech stack below.

  • Google Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare DNS
    Domain Name Services
  • DreamWeaver
    Editors
  • Twemoji
    Font Scripts
  • Priority Hints
    Performance
  • AddThis
    Widgets

Media & News

First Insights's Email Address Formats

First Insights uses at least 1 format(s):
First Insights Email FormatsExamplePercentage
First@firstinsights.comJohn@firstinsights.com
50%
First.Last@firstinsights.comJohn.Doe@firstinsights.com
33%
FirstLast@firstinsights.comJohnDoe@firstinsights.com
17%

Frequently Asked Questions

What is First Insights's phone number?

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You can contact First Insights's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Insights's official website and social media links?

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First Insights's official website is firstinsights.com and has social profiles on LinkedIn.

What is First Insights's NAICS code?

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First Insights's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does First Insights have currently?

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As of July 2026, First Insights has approximately 5 employees across 2 continents, including North AmericaAsia. Key team members include Founder & Principal User Experience Researcher: L. T.Senior User Experience Research Consultant: J. R.. Explore First Insights's employee directory with LeadIQ.

What industry does First Insights belong to?

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First Insights operates in the Market Research industry.

What technology does First Insights use?

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First Insights's tech stack includes Google AdsBing AdsCloudflare CDNCloudflare DNSDreamWeaverTwemojiPriority HintsAddThis.

What is First Insights's email format?

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First Insights's email format typically follows the pattern of First@firstinsights.com. Find more First Insights email formats with LeadIQ.

When was First Insights founded?

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First Insights was founded in 2004.

First Insights

Market ResearchNew York, United States2-10 Employees

First Insights is a small market research practice that conducts both remote and in-person usability testing, alongside qualitative methods such as focus groups, UX research, ethnographic studies, competitive reviews, and innovation workshops. Its client base spans automotive, travel, medical devices, banking, healthcare, insurance, pharmaceuticals, packaged goods, and online retail, including both industry leaders and startups. The firm manages all engagement logistics to simplify the process for clients and operates with team members in New York City, Chicago, and South Florida.

It has completed in-person market research projects in more than 40 cities across the United States and Europe. The organization can also participate in long-term engagements as a fractional market research department.

Section iconCompany Overview

Phone number
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2004
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    First Insights's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    First Insights's revenue is estimated to be in the range of $1M$10M

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