SMB Focus Lookback operates with a small-to-midsize team (11-50 employees) in Santa Cruz, suggesting a need for cost-efficient, scalable user research solutions that fit growing software teams and tight budgets.
Revenue Growth With reported revenue between $1M-$10M and a $6M funding round, there is likely appetite for expansion-friendly features, tiered pricing, and enterprise add-ons to fuel accelerated growth and larger deals.
Video Research Specialty As a dedicated video research platform aimed at real customer insights, cross-sell opportunities exist with analytics, transcription, sentiment analysis, and integration-heavy workflows to enhance usability and decision-making.
Tech Stack Fit Reliance on cloud-based services (AWS, Cloudflare) and integrations (HubSpot, LinkedIn sign-in) indicate openness to partner ecosystems and seamless integration capabilities that can be leveraged in outreach messaging.
Competitive Positioning In a market with Hotjar, Maze, and Userfeel as peers, emphasize differentiation around simplicity, speed, and focused video insights to win mid-market customers seeking faster ROI and easier deployment.
$10M$25M
$1M$10M
$1M
$25M$50M
$25M$50M
$1M$10M
$10B
$1M$10MLookback uses 8 technology products and services including Amazon Web Services, Unpkg, Cloudflare, and more. Explore Lookback's tech stack below.
| Lookback Email Formats | Percentage |
| First@lookback.io | 90% |
| Last@lookback.io | 5% |
| First.Last@lookback.io | 5% |
| First@lookback.com | 100% |
Software DevelopmentCalifornia, United States11-50 Employees
Lookback is a software development company headquartered in Santa Cruz, California. It has a workforce of 11 to 50 employees. The company provides a video-based user research platform designed to help organizations understand customers' needs and behaviors. Lookback's website is lookback.com. Financial information such as revenue and funding is provided in the source, but is not the focus of this overview.
Company Overview
Funding & FinancialsLookback has raised a total of $6M of funding over 2 rounds. Their latest funding round was raised on Dec 04, 2016 in the amount of $6M.
Lookback's revenue is estimated to be in the range of $1M$10M
Funding & FinancialsLookback has raised a total of $6M of funding over 2 rounds. Their latest funding round was raised on Dec 04, 2016 in the amount of $6M.
Lookback's revenue is estimated to be in the range of $1M$10M
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