Insights

User Research Platform Small to mid-sized software development firm specializing in a dedicated video research platform, presenting an opportunity to upsell advanced usability testing, recruitment workflows, and integrated insights for product teams.

Growth Funding Current revenue range $1M-$10M with $8.2M in funding indicates momentum and willingness to invest in product improvements; ideal for ROI-focused pilots or expanded feature sets.

Tech Stack Fit Leverages cloud and web technologies (AWS, Open Graph, HubSpot, LinkedIn sign-in). Potential for integrations with CRM, marketing automation, and analytics platforms to streamline user research workflows.

SMB Focus Team size 11-50 suggests a target market of small to mid-market enterprises; propose scalable pricing, onboarding support, and modular features to fit growing product teams.

Competitive Position Competes with established players like Hotjar and Contentsquare; position Take a consultative pilot demonstrating faster insight generation, higher quality video research, and cost-effective deployments.

Lookback Tech Stack

Lookback uses 8 technology products and services including HubSpot Analytics, Calendly, Amazon Web Services, and more. Explore Lookback's tech stack below.

Lookback's Email Address Formats

Lookback uses at least 2 format(s):
Lookback Email FormatsExamplePercentage
First@lookback.ioJohn@lookback.io
90%
Last@lookback.ioDoe@lookback.io
5%
First.Last@lookback.ioJohn.Doe@lookback.io
5%
First@lookback.comJohn@lookback.com
100%

Frequently Asked Questions

What is Lookback's official website and social media links?

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Lookback's official website is lookback.com and has social profiles on LinkedInCrunchbase.

How much revenue does Lookback generate?

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As of July 2026, Lookback's annual revenue is estimated to be $1M - $10M.

What is Lookback's NAICS code?

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Lookback's NAICS code is 5112 - Software Publishers.

How many employees does Lookback have currently?

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As of July 2026, Lookback has approximately 11 employees across 3 continents, including EuropeNorth AmericaOceania. Key team members include Head Of Growth: J. D.Product Owner - Participate Apps: T. M.Manager: S. J.. Explore Lookback's employee directory with LeadIQ.

What industry does Lookback belong to?

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Lookback operates in the Software Development industry.

What technology does Lookback use?

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Lookback's tech stack includes HubSpot AnalyticsCalendlyAmazon Web ServicesHubSpot Content HubSalesforceMongoDBPostgreSQLDatadog.

What is Lookback's email format?

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Lookback's email format typically follows the pattern of First@lookback.io. Find more Lookback email formats with LeadIQ.

How much funding has Lookback raised to date?

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As of July 2026, Lookback has raised $8.2M in funding. The last funding round occurred on Dec 04, 2016 for $6M.

When was Lookback founded?

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Lookback was founded in 2013.
Lookback logo

Lookback

Software DevelopmentCalifornia, United States11-50 Employees

Lookback is a software development company headquartered in Santa Cruz, California. It has a workforce of 11 to 50 employees. The company provides a video-based user research platform designed to help organizations understand customers' needs and behaviors. Lookback's website is lookback.com. Financial information such as revenue and funding is provided in the source, but is not the focus of this overview.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $8.2M

    Lookback has raised a total of $8.2M of funding over 2 rounds. Their latest funding round was raised on Dec 04, 2016 in the amount of $6Mas a series_a.

  • $1M - $10M

    Lookback's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $8.2M

    Lookback has raised a total of $8.2M of funding over 2 rounds. Their latest funding round was raised on Dec 04, 2016 in the amount of $6Mas a series_a.

  • $1M - $10M

    Lookback's revenue is estimated to be in the range of $1M - $10M

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