What departments does first direct have?

first direct has employees across 17 departments including Information Technology, Entrepreneurship, Banking, Branding, Business.

What is the largest department at first direct?

The largest department at first direct is Product Management with 5 employees.

Where are first direct employees located globally?

first direct has employees across 5 continents and 9 countries including South Africa, United Arab Emirates, Philippines, India, United Kingdom Of Great Britain And Northern Ireland.

How has first direct's team size changed over time?

first direct's team has decreased from approximately 1.3K to 707 employees based on available data.

first direct Employee Directory

BankingEngland, United Kingdom1001-5000 Employees

First Direct is a UK-based bank located at 40 Wakefield Road, Leeds, England LS98 1FD, United Kingdom, with between 501 and 1,000 employees. It serves more than 1.7 million customers and offers a full range of personal banking products, including current accounts, savings, cards, mortgages, loans, and insurance, delivered through mobile, online, and telephone channels. The bank emphasizes a human-centered service model, providing 24/7 telephone support with real people rather than automated systems. First Direct has a history of digital banking innovation, starting the always-open service in 1989 and introducing PC Banking (1997), Text Messaging Banking (1999), Internet Banking (2000), and being the first UK bank with a Twitter account. Recent activity includes a 2025 perks programme, a partnership with the charity Surviving Economic Abuse UK, and the introduction of differential pricing for different buyer types in January 2025.

first direct Global Highlights

Europe
965

United Kingdom Of Great Britain And Northern Ireland
963
Ireland
2

North America
23

United States Of America
23

Asia
4

United Arab Emirates
2
Philippines
1
India
1

Oceania
4

Australia
2
New Zealand
2

Africa
1

South Africa
1

first direct's Leadership

C. P.
Chief Executive Officer
Mobile Phone
Email
J. G.
Ceo
Mobile Phone
Email
L. B.
Cio
Mobile Phone
Email
D. S.
Chief Information Officer
Mobile Phone
Email
R. S.
Chief Risk Officer/Head Of Risk, First Direct (hsbc)
Mobile Phone
Email
S. A.
Chief Software Engineer
Mobile Phone
Email
C. H.
Head Of Banking & Propositions
Mobile Phone
Email
M. H.
Head Of Brand
Mobile Phone
Email

first direct Employee Metrics

100%

50%

0%

2026

2025

Customer Success
Banking
Analytics
Sales
Engineering
Other
Finance
Support
Accounting
Product Management
Community & Social Services

Contact profiles from first direct

Name

Title

Contact

Location

Last Update

C. W.
Head Of Finance
Mobile Phone
Email
United Kingdom, Leeds
Aug 29, 2026
B. H.
Head Of People Strategy
Mobile Phone
Email
United Kingdom, England
Jun 27, 2026
L. D.
Head Of Communications
Mobile Phone
Email
United Kingdom, England
Apr 14, 2026
S. S.
Commercial And Proposition Head - Mortgages
Mobile Phone
Email
United Kingdom
Aug 27, 2026
S. B.
Head Of Contact Centre
Mobile Phone
Email
United Kingdom, Scotland
Aug 13, 2026
K. H.
Head Of Digital Experience, Commercialisation And Engagement
Mobile Phone
Email
United Kingdom, Scotland
Sep 03, 2026
M. W.
Advised Mortgage Manager Cert Cii( Mp), Svq In Management
Mobile Phone
Email
United Kingdom, Scotland
May 29, 2026
S. G.
Head Of Customer Service Delivery
Mobile Phone
Email
United Kingdom, England
Aug 28, 2026
A. S.
Head Of Engineering
Mobile Phone
Email
United Kingdom, Leeds
Aug 11, 2026
A. K.
Head Of Customer Onboarding
Mobile Phone
Email
United Kingdom, England
Jun 26, 2026

Frequently Asked Questions

What is first direct known for?

first direct was founded in 1989 and operates in the Banking industry. You can contact first direct's main corporate office by phone at

+44-113-276-****

. Explore first direct's company overview page for more information.

What is first direct's most common email format?

first direct employees' email format typically follows the pattern of First.Last@firstdirect.com. Trying to find reliable and up-to-date employee contact data? Find more first direct email formats with LeadIQ.

How many employees does first direct have currently?

first direct has approximately 1K employees as of August 2026. These team members are located across 5 continents, including Europe, North America and Asia.

Who are first direct's key employees and leadership?

As of August 2026, first direct's key employees include:

Chief Executive Officer: C. P.
Ceo: J. G.
Cio: L. B.
Chief Information Officer: D. S.
Chief Risk Officer/Head Of Risk, First Direct (hsbc): R. S.

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first direct Employee Directory

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