B Corp audience Target brands that prioritize ethics and sustainability, leveraging Fig Industries’ status as a woman-owned Certified B Corporation and its focus on positive community impact to position creative advertising services to purpose-driven clients.

Local culture platform Capitalize on Fig magazine’s reach in downtown arts, dining, shopping, entertainment, and events to offer integrated advertising packages or sponsored content for local brands seeking hyper-local engagement.

Growth minded With revenue in the mid tens of millions and a relatively small team, pursue mid-market brands looking for boutique, agile advertising partners who can deliver personalized strategies and faster turnarounds.

Tech stack leverage Offer data-driven campaigns by aligning with clients using Facebook Ads, Google Cloud, Salesforce, Mailchimp, and Wrike to provide integrated ad operations, CRM, and marketing automation solutions.

People and talent Position as a creative, ethical agency with experienced hires and potential for collaboration with brands that value skilled photography and visual storytelling, presenting opportunities for co-branded content and case studies.