Strong Industry Presence Fellers has established itself as a trusted distributor in the sign and graphics industry since 1986, with a comprehensive product portfolio that now includes automotive window tint, paint protection film, and printing equipment, offering multiple cross-selling opportunities across these segments.

Recent Ownership and Leadership Following its acquisition by private equity firm American Pacific Group in December 2021, Fellers appointed a new president, Phil LaFata, signaling a potential phase of strategic growth and operational expansion conducive to targeted sales engagement.

Expanding Product Offerings With recent expansion into automotive wraps, software, and finishing tools, Fellers presents opportunities to introduce new solutions, such as innovative printing technologies or accessories, to a broad customer base in niche markets.

Market and Financial Scale Generating between 250 and 500 million dollars in revenue and employing over 200 staff, Fellers offers a substantial platform for upselling high-value products and services to established retail and commercial clients in graphic and sign industries.

Technology Use & Support Utilizing diverse tech solutions like SAP, QuickBooks, and analytics tools, Fellers demonstrates operational sophistication, signaling openness to integrated software solutions, logistics enhancements, and advanced inventory systems that could be leveraged for additional sales opportunities.