Insights

Global Expansion General Formulations is a mid-sized, family-owned manufacturer with a global footprint and multi-continent service reach. This suggests sales opportunities across the US, Canada, Latin America, Asia Pacific, and Europe, particularly for cross-border supply of pressure-sensitive media and laminates.

Product Diversification The company offers a cross-platform portfolio for wide format digital, narrow format digital, screen print, and offset print technologies. This presents upsell and cross-sell opportunities to customers requiring diverse media across multiple printing processes.

New Offerings Recent launches include Quick-Split Scored Liner and GF Training & Certification. These initiatives indicate a willingness to innovate and educate, providing entry points for partner programs, installer networks, and premium product bundles.

Strategic Partnerships Active collaboration with Get Graphic and participation in industry events like Printing United Expo signal openness to channel partnerships and co-marketing, suggesting targeted outreach to distributors and alliance opportunities.

Sales Growth Signals Revenue between $100M-$250M and ongoing regional sales hires (RSM, Canada, VP of Sales) imply a growing commercial focus. This is a favorable environment for expanding existing accounts, targeting new regional distributors, and offering scalable service contracts and training programs.

Similar companies to General Formulations

General Formulations Tech Stack

General Formulations uses 8 technology products and services including QuickBooks, WordPress, SAP, and more. Explore General Formulations's tech stack below.

Media & News

General Formulations's Email Address Formats

General Formulations uses at least 3 email formats:
General Formulations Email FormatsExamplePercentage
FLast@generalformulations.comJDoe@generalformulations.com
94%
Last@generalformulations.comDoe@generalformulations.com
5%
FirstL@generalformulations.comJohnD@generalformulations.com
1%

Frequently Asked Questions

What is General Formulations's phone number?

Minus sign iconPlus sign icon
You can contact General Formulations's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Formulations's official website and social media links?

Minus sign iconPlus sign icon
General Formulations's official website is generalformulations.com and has social profiles on LinkedIn.

How much revenue does General Formulations generate?

Minus sign iconPlus sign icon
As of August 2026, General Formulations's annual revenue is estimated to be $100M - $250M.

What is General Formulations's SIC code and NAICS code?

Minus sign iconPlus sign icon
General Formulations's SIC code is 5169 - Chemicals and Allied Products, Not Elsewhere Classified and NAICS code is 323 - Printing and Related Support Activities.

How many employees does General Formulations have currently?

Minus sign iconPlus sign icon
As of August 2026, General Formulations has approximately 127 employees across 2 continents, including North America and Europe. Key team members include President: C. S., Vice-President: J. C. and Managing Director Emea: M. Z. K. Explore General Formulations's employee directory with LeadIQ.

What industry does General Formulations belong to?

Minus sign iconPlus sign icon
General Formulations operates in the Printing Services industry.

What technology does General Formulations use?

Minus sign iconPlus sign icon
General Formulations's tech stack includes QuickBooks, WordPress, SAP, Shopify, Microsoft Active Directory, Microsoft Entra ID, KnowBe4 and Webex.

What is General Formulations's email format?

Minus sign iconPlus sign icon
General Formulations's email format typically follows the pattern of FLast@generalformulations.com. Find more General Formulations email formats with LeadIQ.

When was General Formulations founded?

Minus sign iconPlus sign icon
General Formulations was founded in 1953.
General Formulations logo

General Formulations

Printing ServicesMichigan, United States51-200 Employees

General Formulations is a mid-sized, family-owned manufacturer of pressure-sensitive media based in Sparta, Michigan, with roots dating to 1953. The company provides a cross-platform range of products for wide-format digital, narrow-format digital, screen printing, and offset printing, supported by experienced technical, research and development, and sales teams. Its corporate headquarters encompasses more than 400,000 square feet of manufacturing and converting space to serve customers across the United States, Canada, Latin America, Asia Pacific, and Europe. As a global supplier within the printing services sector, it emphasizes versatility and in-house technical support. In January 2026, General Formulations named Andrew Bishop as vice president of sales, reflecting ongoing expansion of its leadership team. The company serves customers that rely on pressure-sensitive media and laminates for multiple printing technologies, spanning North America, Latin America, Asia Pacific, and Europe.

Section iconCompany Overview

Phone number
SIC Code
5169 - Chemicals and Allied Products, Not Elsewhere Classified
NAICS Code
323 - Printing and Related Support Activities
Founded
1953
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    General Formulations's revenue is estimated to be in the range of $100M - $250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.