Small but scalable Target the market for private swim instruction in the Portland Metro area by highlighting personalized, small-group or one-on-one lessons to families and adults, leveraging their 2-10 employee size as a lean, community-driven operation.

Staff-driven growth Leverage Farber Swim School’s emphasis on passionate staff by offering recruitment solutions, training partnerships, or staff onboarding programs with stability and retention benefits that can appeal to high-quality swim instructors.

Digital presence Propose website and online booking enhancements, CRM-backed lead capture, and integrated marketing automation using their existing tech stack (WordPress, iCIMS) to convert inquiries into enrollments and upsell seasonal programs.

Community focus Position offerings around family-friendly, community-based programs in Beaverton and the Portland area, including beginner to advanced classes, adult lessons, and water-safety certifications to expand repeat engagement and referrals.

Revenue expansion Identify cross-sell and upsell opportunities such as group classes, birthday parties, and seasonal camps, plus potential partnerships with local schools or gyms to diversify revenue streams and reach a broader customer base.