British Swim School

Consumer ServicesVirginia, United States501-1000 Employees

British Swim School is the premier survival and stroke development swim lesson provider, utilizing highly-trained swim instructors to teach lessons that focus on safety, fun and skill development to infants (as young as 3 months), toddlers, children, teens and adults, across all ability levels - including children and adults with special abilities. 

With the core mission of “Survival of the Littlest” we utilize water survival programs that enable children to survive a water accident, countering the troubling statistic that drowning is the #1 cause of accidental death for children under 5 years old.

Started in the basement of founder and prior CEO Rita Goldberg’s Manchester home in 1981, the British Swim School business was brought to the U.S. ten years later, and began franchising in 2011. Most recently, British Swim School was acquired in early 2019 into the Buzz Franchise Brands family, which includes Pool Scouts, a pool cleaning and maintenance company and Home Clean Heroes, a residential cleaning company.

What sets British Swim school apart? Our owners operate their schools out
of existing facilities, such as fitness centers, health clubs, and hotels, taking advantage of an often-underutilized space and reducing the barrier to entry for many potential owners. The advantage to our swimmers is their ability to select from multiple locations based on proximity and class schedule. 

Regardless of the location, our one-of-a-kind gentle and fun techniques
and curriculum-based program is focused on achieving prescribed goals before advancing to the next level in the program.

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