Regional reach Target manufacturers and integrators across New England, New York, and the Mid-Atlantic who require power transmission and motion control solutions, leveraging Fagan’s regional coverage and engineering expertise to secure distributors and end-user projects.

SMB focus Capacity to pursue small teams (2-10 employees) within automation machinery manufacturing, presenting cost-effective, high-touch sales approaches and scalable partnerships with smaller OEMs and systems integrators.

Product specialization Position Fagan as a trusted advisor for power transmission and motion control products, offering value through engineering support, sensor and drive integration, and application-specific solutions to differentiate from broader distributors.

Growth signals Leverage revenue range and sector overlap with large industrial suppliers to approach mid-market opportunities, targeting projects that require intimate customer service, quick responsiveness, and tailored product configurations.

Digital engagement Enhance outreach using HubSpot Content Hub and analytics to identify active prospects, nurture relationships with engineers and procurement, and convert inquiries into defined pipeline in the automation space.