Eye Faster, LLC Employee Directory

Market ResearchCalifornia, United States2-10 Employees

Eye Faster, LLC operates in the market research sector with a focus on shopper eye tracking research. The company conducts in-store and mock retail ethnographies using mobile eye tracking to capture what draws shopper attention, combining attention data with behavioral observations and other data sources to derive insights that inform retail strategy such as planograms, shelf layouts, traffic flow, and signage. Its services span from fielding eye tracking interviews in stores to analyzing large volumes of video data, producing heat maps and identified behavioral patterns that reflect true consumer behavior. Based in Berkeley, California, Eye Faster has served a global client base in collaboration with major brands and retailers, leveraging its methodology to translate in-store gaze and behavior into actionable shopper insights. The firm presents itself as a specialist in understanding what customers see and how that influences their shopping decisions, offering a complete research solution grounded in real-world contexts.

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