Large Spare Parts Inventory Extreme Customs is Wisconsin's largest aftermarket wheel and tire dealer with over 30,000 in-stock wheels, tires, lift kits and accessories, indicating strong cross-sell opportunities across multiple product lines for both consumer and automotive enthusiasts.

Regional Expansion Potential The May 2020 partnership with Greater Oshkosh Economic Development Corp. to explore a second location suggests growth plans and potential channel expansion opportunities in Oshkosh and surrounding markets.

Midmarket Revenue Profile With estimated revenue between 25 and 50 million and a lean employee base, there is potential to upsell premium products, bundled kits, and extended warranty or installation services to a midmarket customer segment.

Ecommerce and Lead Channels Active use of Google Ads, email marketing (ActiveCampaign, Klaviyo) and customer support tools (Zendesk Chat) points to strong digital sales potential; targeted campaigns could drive aftermarket wheel and tire bundles and installation package upsells.

Competitive Positioning As a core player among peers like CARiD, Tire Rack, and AutoZone with a nationwide competitor set and significant inventory, there is an opportunity to differentiate through exclusive product lines, installation services, and localized promotions to capture regional share.