Insights

Expanding Consumer Reach Tire Rack's extensive online presence and comprehensive informational resources attract a large and engaged customer base interested in tires, wheels, and performance accessories, creating opportunities to upsell related products and services.

Strong Network of Installers With over 9,000 independent Recommended Installers nationwide, Tire Rack offers a vast network for adding value through professional installation services, presenting potential partnership or cross-promotional opportunities.

Growth Through Acquisitions The recent acquisition by Discount Tire and the merger indicate a growing market presence, implying increasing distribution channels and customer acquisition channels that can be leveraged for expanded sales initiatives.

Event Participation Opportunities Active involvement in automotive events like the Grassroots Motorsports Challenge provides branding and engagement opportunities to reach automotive enthusiasts and potential high-value customers.

Innovative Digital Engagement Tire Rack's focus on digital content like videos and online testing data positions it as a leader in digital automotive retail, opening avenues for partnership with technology providers and enhanced digital marketing collaborations.

Tire Rack Tech Stack

Tire Rack uses 8 technology products and services including Figma, Dropbox, React, and more. Explore Tire Rack's tech stack below.

  • Figma
    Design
  • Dropbox
    Digital Asset Management
  • React
    Javascript Frameworks
  • LivePerson
    Live Chat
  • GraphQL
    Programming Languages
  • HTML
    Programming Languages
  • iOS
    Programming Languages
  • React Native
    Widgets

Media & News

Tire Rack's Email Address Formats

Tire Rack uses at least 1 format(s):
Tire Rack Email FormatsExamplePercentage
FLast@tirerack.comJDoe@tirerack.com
67%
First@tirerack.comJohn@tirerack.com
27%
FirstLast@tirerack.comJohnDoe@tirerack.com
4%
FirstL@tirerack.comJohnD@tirerack.com
2%

Frequently Asked Questions

Where is Tire Rack's headquarters located?

Minus sign iconPlus sign icon
Tire Rack's main headquarters is located at 7101 Vorden Parkway South Bend, Indiana 46628 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Tire Rack's official website and social media links?

Minus sign iconPlus sign icon
Tire Rack's official website is tirerack.com and has social profiles on LinkedIn.

What is Tire Rack's NAICS code?

Minus sign iconPlus sign icon
Tire Rack's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Tire Rack have currently?

Minus sign iconPlus sign icon
As of April 2026, Tire Rack has approximately 706 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Information Officer: J. R.Vice President Of It/Is Operations: M. B.President: R. C.. Explore Tire Rack's employee directory with LeadIQ.

What industry does Tire Rack belong to?

Minus sign iconPlus sign icon
Tire Rack operates in the Motor Vehicle Manufacturing industry.

What technology does Tire Rack use?

Minus sign iconPlus sign icon
Tire Rack's tech stack includes FigmaDropboxReactLivePersonGraphQLHTMLiOSReact Native.

What is Tire Rack's email format?

Minus sign iconPlus sign icon
Tire Rack's email format typically follows the pattern of FLast@tirerack.com. Find more Tire Rack email formats with LeadIQ.

When was Tire Rack founded?

Minus sign iconPlus sign icon
Tire Rack was founded in 1979.

Tire Rack

Motor Vehicle ManufacturingIndiana, United States501-1000 Employees

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Our team of 90-plus test drivers (our sales team) tests tires from every major tire manufacturer on our state-of-the-art, 10-acre test facility. The findings are then posted on our website, www.tirerack.com, where you can make an educated decision on a tire, wheel or performance accessory purchase.

We have also collected results from more than 150,000 consumer surveys representing over 2.6 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in our Video Center at www.tirerack.com/videos

Since 1979, we have grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in 10 distribution centers across the country. A diverse and broad in-stock inventory from 17 major tire and 41 wheel brands can be delivered anywhere in the country in two days or less. Nationally, more than 9,000 independent Recommended Installers are available to service your local installation needs.

Section iconCompany Overview

Headquarters
7101 Vorden Parkway South Bend, Indiana 46628 United States
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1979
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Tire Rack's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Tire Rack's revenue is estimated to be in the range of $1B$10B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.