Insights

Strong Market Position As America’s largest independent tire tester and consumer-direct source, Tire Rack has established a significant presence in the automotive parts industry with a broad inventory and extensive testing data, creating opportunities to upsell complementary performance accessories and related vehicle parts.

Established Customer Base With over 150,000 consumer surveys and more than 2.6 billion miles of real-world tire data, Tire Rack has a loyal and data-rich customer base, presenting potential for targeted marketing and personalized product recommendations to increase repeat sales.

Digital Engagement A robust online platform combined with a high-tech stack such as Adobe Experience Cloud and continuous delivery practices enables efficient digital marketing and e-commerce strategies, supporting cross-selling of related automotive products and expanding online sales channels.

Event and Community Presence Participation in events like Grassroots Motorsports and partnerships with industry organizations enhance brand loyalty and community engagement, which can be leveraged to promote new product lines, specialty tires, or exclusive discounts to active automotive enthusiasts.

Expansion Through Acquisition Following its acquisition by Discount Tire, Tire Rack is positioned for expanded distribution and integrated supply chain opportunities, opening avenues for sales development in wholesale, retail partnerships, and new geographic markets.

Tire Rack Tech Stack

Tire Rack uses 8 technology products and services including Continuous Delivery, Adobe Experience Cloud, UKG, and more. Explore Tire Rack's tech stack below.

  • Continuous Delivery
    Continuous Integration
  • Adobe Experience Cloud
    Data Management Platforms
  • UKG
    Human Resource Management System
  • JSON-LD
    Javascript Frameworks
  • Epson
    Printers
  • Node.js
    Programming Languages
  • iOS
    Programming Languages
  • Google Plus
    Widgets

Media & News

Tire Rack's Email Address Formats

Tire Rack uses at least 1 format(s):
Tire Rack Email FormatsExamplePercentage
FLast@tirerack.comJDoe@tirerack.com
67%
First@tirerack.comJohn@tirerack.com
27%
FirstLast@tirerack.comJohnDoe@tirerack.com
4%
FirstL@tirerack.comJohnD@tirerack.com
2%

Frequently Asked Questions

Where is Tire Rack's headquarters located?

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Tire Rack's main headquarters is located at 7101 Vorden Parkway South Bend, Indiana 46628 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Tire Rack's official website and social media links?

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Tire Rack's official website is tirerack.com and has social profiles on LinkedIn.

What is Tire Rack's NAICS code?

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Tire Rack's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Tire Rack have currently?

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As of June 2026, Tire Rack has approximately 709 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Information Officer: J. R.Vice President Of It/Is Operations: M. B.President: R. C.. Explore Tire Rack's employee directory with LeadIQ.

What industry does Tire Rack belong to?

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Tire Rack operates in the Motor Vehicle Manufacturing industry.

What technology does Tire Rack use?

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Tire Rack's tech stack includes Continuous DeliveryAdobe Experience CloudUKGJSON-LDEpsonNode.jsiOSGoogle Plus.

What is Tire Rack's email format?

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Tire Rack's email format typically follows the pattern of FLast@tirerack.com. Find more Tire Rack email formats with LeadIQ.

When was Tire Rack founded?

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Tire Rack was founded in 1979.

Tire Rack

Motor Vehicle ManufacturingIndiana, United States501-1000 Employees

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Our team of 90-plus test drivers (our sales team) tests tires from every major tire manufacturer on our state-of-the-art, 10-acre test facility. The findings are then posted on our website, www.tirerack.com, where you can make an educated decision on a tire, wheel or performance accessory purchase.

We have also collected results from more than 150,000 consumer surveys representing over 2.6 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in our Video Center at www.tirerack.com/videos

Since 1979, we have grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in 10 distribution centers across the country. A diverse and broad in-stock inventory from 17 major tire and 41 wheel brands can be delivered anywhere in the country in two days or less. Nationally, more than 9,000 independent Recommended Installers are available to service your local installation needs.

Section iconCompany Overview

Headquarters
7101 Vorden Parkway South Bend, Indiana 46628 United States
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1979
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Tire Rack's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Tire Rack's revenue is estimated to be in the range of $1B$10B

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