Multi-channel Reach Expansive distribution network with 18,000 agencies, 31 branches and a large Maybank footprint enables cross-sell and bundled insurance and takaful solutions across consumer, business and bancassurance channels.

Digital and Risk Tech Leveraging a modern tech stack and proactive risk management initiatives such as flood alert systems and environmental programs supports proactive underwriting and enhanced customer engagement.

ESG Momentum Sustainability driven initiatives like the Firefly habitat project and Clean Water program, plus NGO partnerships, create opportunities for green insurance products and community resilience offerings.

Strong Foundation Backed by Maybank Group with mid-hundreds of millions in revenue and PIDM membership, Etiqa presents a solid base for enterprise partnerships and bancassurance cross-selling.

Customer Focus A human-centric brand with a broad product mix including simplified policies, pet-related offerings and innovative health plans, enabling easier cross-sell to mass and affinity segments.