Ethan's Employee Directory

Food and Beverage ServicesColorado, United States11-50 Employees

Ethan's is a Boulder, Colorado-based producer of functional beverages in the food and beverage services sector. The company began with a home-kitchen project: an apple cider vinegar shot line crafted with real fruit juice, with product design done on a laptop, and it launched its first offerings in July 2017. Since then, the portfolio has expanded to more than 15 shots, spanning immune-support and energy-focused options. 

Its customers include health-conscious consumers and retailers seeking wellness-oriented beverages, with a notable distribution development in 2019 when two wellness products were launched exclusively at US Whole Foods stores. In 2020, Ethan's introduced an organic energy shot line that combines a naturally caffeinated herbal infusion from green tea and guayusa to deliver balanced energy and focus. The company operates with a relatively small to mid-sized team and is based in Boulder.

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