Insights

Organic Growth Recent product launches centered on organic energy shots and wellness formulations indicate appetite for new, functional snacks and beverages. Sales opportunities exist in expanding into retailers seeking organic, convenient shots, including natural grocers and club/health stores.

Scale-Adjacents Current footprint shows a small to mid-size operation with $1M–$10M revenue and a lean team. Potential channel opportunities include DTC expansion, private label with wellness brands, and regional distributors to accelerate growth without immediate headcount expansion.

Retail Footprint Past launches exclusive to US Whole Foods suggest strong interest in premium, specialty retailers. Leverage existing relationships to unlock wider multi-store placements, seasonal promotions, and in-store demos to boost trial and repeat purchases.

Tech Enablement Adopted tech stack including Shopify, Klaviyo, Google Analytics, and cart functionality indicates readiness for robust e-commerce campaigns, email marketing, and data-driven assortment testing to optimize promotions and customer lifetime value.

Funding Readiness Revenue is in the lower-to-mid seven-figure range with demonstrated product expansion since 2017. Position partnerships for co-branding, regional distribution deals, and strategic investments to accelerate scale while managing cash flow.

Ethan's Tech Stack

Ethan's uses 8 technology products and services including Refersion, Amazon S3, Cart Functionality, and more. Explore Ethan's's tech stack below.

  • Refersion
    Affiliate Advertising Networks
  • Amazon S3
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Shopify
    E-commerce
  • Google Workspace
    Email
  • SweetAlert
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Google Analytics
    Web Analytics

Ethan's's Email Address Formats

Ethan's uses at least 1 format(s):
Ethan's Email FormatsExamplePercentage
FLast@ethans.comJDoe@ethans.com
70%
First@ethans.comJohn@ethans.com
30%

Frequently Asked Questions

What is Ethan's's official website and social media links?

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Ethan's's official website is ethans.com and has social profiles on LinkedIn.

How much revenue does Ethan's generate?

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As of August 2026, Ethan's's annual revenue is estimated to be $1M - $10M.

What is Ethan's's NAICS code?

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Ethan's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Ethan's have currently?

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As of August 2026, Ethan's has approximately 34 employees across 3 continents, including North AmericaAsiaSouth America. Key team members include Founder: E. H.. Explore Ethan's's employee directory with LeadIQ.

What industry does Ethan's belong to?

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Ethan's operates in the Food and Beverage Services industry.

What technology does Ethan's use?

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Ethan's's tech stack includes RefersionAmazon S3Cart FunctionalityShopifyGoogle WorkspaceSweetAlertKlaviyoGoogle Analytics.

What is Ethan's's email format?

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Ethan's's email format typically follows the pattern of FLast@ethans.com. Find more Ethan's email formats with LeadIQ.

When was Ethan's founded?

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Ethan's was founded in 2017.
Ethan's logo

Ethan's

Food and Beverage ServicesColorado, United States11-50 Employees

Ethan's is a Boulder, Colorado-based producer of functional beverages in the food and beverage services sector. The company began with a home-kitchen project: an apple cider vinegar shot line crafted with real fruit juice, with product design done on a laptop, and it launched its first offerings in July 2017. Since then, the portfolio has expanded to more than 15 shots, spanning immune-support and energy-focused options. 

Its customers include health-conscious consumers and retailers seeking wellness-oriented beverages, with a notable distribution development in 2019 when two wellness products were launched exclusively at US Whole Foods stores. In 2020, Ethan's introduced an organic energy shot line that combines a naturally caffeinated herbal infusion from green tea and guayusa to deliver balanced energy and focus. The company operates with a relatively small to mid-sized team and is based in Boulder.

Section iconCompany Overview

Website
ethans.com
NAICS Code
722 - Food Services and Drinking Places
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Ethan's's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Ethan's's revenue is estimated to be in the range of $1M - $10M

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