Growth opportunity Target mid to large enterprises in Colombia and neighboring markets with bundled telecom and digital transformation services, leveraging ETB's stated mission to connect families, businesses and cities through the digital revolution.

Tech stack fit Position data and analytics offerings around ETB’s use of Tableau, Datadog, Kubernetes, AWS and PyTorch to optimize network performance, customer experience, and AI-driven services for enterprise clients.

Financially attractive Highlight value in ETB's consistent distribution potential and NAV performance as a selling point for enterprise customers seeking reliable, scalable connectivity solutions with predictable cost structures.

Sustainability angle Emphasize ETB’s role in transforming cities and communities via digital infrastructure, aligning with clients pursuing ESG goals and digital inclusion initiatives.

Competitive positioning Differentiate with a combination of regional footprint, sizable workforce, and a comprehensive tech stack to offer integrated communications, cloud services, and AI-enabled network management to competing telecoms.