Niche Geek Appeal Target the niche audience of geeks and nerd culture enthusiasts demonstrated by the company’s mission and collaborations with properties like Borderlands and Clive Barker. Sales opportunities include limited edition releases tied to popular franchises, partnerships with fan conventions, and targeted social campaigns that highlight cosplay-friendly makeup.

Small But Growing The company operates with a lean team (2-10 employees) and has shown rapid growth from a home operation to a loft space with full-time staff, supported by successful Kickstarter campaigns. Sales strategies can emphasize scalable, low-overhead partnerships, wholesale programs with indie retailers, and subscription models to stabilize revenue as they scale.

Entry Level Expansion Recent launches such as nail wraps, 90s cartridge-inspired compacts, and upcoming subscription box indicate a multi-product, risk-tolerant growth approach. Opportunities exist to upsell across product lines, cross-sell with bundled bundles, and expand into gift sets around geek culture events.

Cruelty Free & Vision Cruelty-free positioning resonates with modern consumers and aligns with sustainability-focused retailers. Sales targets include eco-conscious beauty boutiques, retailers and marketplaces that emphasize ethical and innovative formulas, plus collaborations with influencers who champion cruelty-free makeup.

Tech & Commerce A tech-enabled commerce stack (Shopify, multiple payment options, HubSpot, Google AdSense) enables efficient e-commerce and marketing automation. Potential sales plays include optimizing checkout with preferred payment methods, leveraging CRM data for targeted campaigns, and exploring wholesale integrations with digital marketplaces to broaden reach.