Untapped Offline Massive US offline commerce volume remains untracked and monetized; Empyr’s card-linked model positions the company to unlock new attribution-based revenue streams for publishers and apps seeking measurable partnerships with local merchants.

Revenue Attribution Empyr enables precise sales attribution from offline purchases to the originating website or app, creating a compelling value proposition for publishers to monetize traffic through cashback rewards and performance-based partnerships.

Merchant Monetization Local merchants gain direct attribution to consumer purchases via Empyr, presenting a clear ROI case for brands to broaden card-linked offers and expand participation with nearby retailers and restaurant partners.

Strategic Partnerships With relationships across major credit card networks plus a private-label capability, there are opportunities to upsell additional card-linking programs, data insights, and co-branded campaigns with financial institutions and large publishers.

Scale & Growth Empyr’s mid-size team and $48M funding, combined with a scalable tech stack, opens avenues to target mid-market and enterprise customers, including comparables in the fintech-ad tech space for accelerated expansion.