Market Position As Ireland's leading provider focused on holistic employee wellbeing, Employer Solutions at Irish Life offers a unique value proposition in the financial services industry, presenting opportunities to expand services in physical and mental health support tailored to corporate clients.

Client Focus With a strong emphasis on creating better life experiences for employees, there is potential to develop customized wellbeing programs that integrate financial, physical, and mental health solutions to meet diverse client needs.

Digital Capabilities Utilizing a robust technology stack including Microsoft 365 and .NET, the company is positioned to adopt advanced digital solutions and integrations, opening avenues for sales of innovative HR tech and employee engagement platforms.

Growth Potential Operating within a competitive landscape with larger players, Irish Life's focus on personalized wellbeing services provides an opportunity for tailored product offerings targeting mid-sized organizations seeking comprehensive employee support.

Financial Opportunity With revenues estimated between $1 million and $10 million, there is scope to upsell scalable wellbeing and financial planning solutions to existing clients and expand into new corporate accounts to boost revenue streams.