Heritage Advantage Leverage Ellesse’s heritage in tennis and ski wear to position the brand as premium performance lifestyle, targeting tennis clubs, ski destinations, and boutique retailers with co branded capsules and limited editions to boost wholesale and direct to consumer traction.

Group Network Tap into the Pentland Brands network to accelerate wholesale and cross brand collaborations, leveraging shared distribution, retail partnerships, and resource scale to reach new geographies and multi brand retailers.

Digital Growth Invest in digital marketing optimization and ecommerce experiences using the current tech stack to improve campaign targeting, site analytics, and conversion rates, while expanding international direct to consumer reach and logistics efficiency with partners such as DHL.

Community Partnerships Strengthen community and design partnerships evident in Run Alex, Graduate Fashion Week collaborations, and Tailors program to create brand engagements, nurture future talent, and generate exclusive product capsules with academic and local partners.

Product Expansion Expand product strategy beyond footwear with premium sneakers and sports lifestyle apparel aligned with tennis and streetwear aesthetics, supported by athlete ambassadors and club partnerships to fuel seasonal drops and wholesale exclusives.