Strategic Partnership EarthBend recently partnered with Intermedia, signaling openness to new collaboration and expanded unified communications and collaboration solutions. This presents an opportunity to align with Intermedia’s ecosystem and offer complementary services or joint promotions.

Channel Focus As a value-added distributor with an extensive network of channel partners and a human-centric sales approach, there is potential to provide partner enablement, training programs, and co-marketing to help resellers upsell to end customers seeking telephony peripherals and IT solutions.

Growth Gap Current revenue is under one million dollars with a small team, indicating a runway for scalable, high-margin services such as managed services, UCaaS add-ons, and security solutions that leverage existing vendor relationships.

Tech Stack Leverage Utilize EarthBend’s existing tech stack and online presence (WordPress, Shopify, LiveChat, WhatsApp Business) to upsell self-serve IT solutions, bundled hardware/software offers, and improved online support experiences to drive average deal size.

Competitive Positioning Position EarthBend as a nimble, human-focused distributor with national pricing and strong pre/post-sales support. Pitch value to mid-market resellers seeking reliable partners who can shorten sales cycles and reduce post-deal friction.