Boutique scale Dune is a small, highly specialized design studio with 2-10 employees and a focus on innovative interior products. Ideal sales approach: position collaborations and premium custom projects for hospitality, boutique offices, and high-end residences.

Global brand Since 1998, Dune has built an internationally recognized design brand with award-winning furniture and collaborations. Leverage credibility to target mid to high-end retailers and design-forward showrooms that value prestige and proven design lineage.

Premium partnerships Active custom collaborations with renowned designers and architects suggest openness to white-label or co-branded product programs, limited editions, and exclusive collections for select clients.

Tech-enabled Existing tech stack includes Ruby on Rails, Apache/Phusion Passenger, and standard collaboration tools. Opportunity to upsell advanced e-commerce, CRM, or project management integrations to streamline bespoke projects and global orders.

Revenue potential Annual revenue in the 1M–10M range with comparable peers at larger scales indicates room for growth through expanded distribution, scaled manufacturing partnerships, and showroom/institutional contracts without sacrificing boutique positioning.