Dubai First PJSC (NBFC of Dubai group Email Format
Financial ServicesDubayy, United Arab Emirates201-500 Employees
Dubai First PJSC is a non-banking financial company operating within the financial services sector, based in Dubai, United Arab Emirates. The brand was launched in 2007 and built a reputation for customer service and award-winning products. The Dubai First business and brand have since been transferred and are now owned by First Abu Dhabi Bank, the UAE’s largest bank. FAB is a large global financial institution that offers a broad, tailor-made range of solutions, products and services. The company’s product line focuses on credit cards, and it has pursued sector-specific innovation to broaden its regional offerings. In November 2021, Dubai First, in partnership with FAB and Mastercard, launched an experiential consumer engagement platform—the first such platform in the Middle East and Africa region.