Insights

FAB Cross-Sell Dubai First is owned by FAB, enabling coordinated cross-sell of FAB's broader personal banking, loans, insurance, and wealth management to Dubai First cardholders, and vice versa; create joint campaigns and loyalty incentives to increase wallet share.

Card Growth Platform The 2021 experiential consumer engagement platform developed with FAB and Mastercard differentiates Dubai First in the market; scale this platform to drive card adoption, merchant partnerships and targeted campaigns, and offer it as a service to other UAE banks or fintechs within the FAB ecosystem.

Analytics Security Dubai First's tech stack includes analytics and security components (Google Analytics, TrackJS, Cloudflare Bot Management); leverage these capabilities to offer marketing analytics, fraud prevention, and bot-protection solutions to peers in the UAE banking/fintech space.

Scale with FAB As part of UAE's largest bank, Dubai First can accelerate distribution to mid-market and SME segments with co-branded credit products or SME financing, leveraging FAB's customer base and corporate relationships.

Product Expansion Current emphasis on credit cards with room to bundle additional personal banking products; collaborate with FAB to design integrated offerings (cards plus loans plus insurance) tailored to key segments and regional growth trends.

Similar companies to Dubai First PJSC (NBFC of Dubai group

Dubai First PJSC (NBFC of Dubai group Tech Stack

Dubai First PJSC (NBFC of Dubai group uses 8 technology products and services including TrackJS, Open Graph, Font Awesome, and more. Explore Dubai First PJSC (NBFC of Dubai group's tech stack below.

TrackJS
Analytics
Open Graph
Content Management System
Font Awesome
Font Scripts
React
Javascript Frameworks
Slick
Javascript Libraries
Cloudflare Bot Management
Security
YouTube
Video Players
Google Analytics
Web Analytics

Media & News

Dubai First launched experiential consumer engagement platform on Nov 8th '21.
Today, Dubai First, which offers consumer services under First Abu Dhabi Bank (FAB), and Mastercard introduced an experiential consumer engagement platform for the first time in the Middle East and Africa region.
Nov 08, 2021 | www.finextra.com

Dubai First PJSC (NBFC of Dubai group's Email Address Formats

Dubai First PJSC (NBFC of Dubai group uses at least 1 format(s):

Dubai First PJSC (NBFC of Dubai group Email Formats	Example	Percentage
First.Last@dubaifirst.com	John.Doe@dubaifirst.com	92%
FirstLast@dubaifirst.com	JohnDoe@dubaifirst.com	5%
First.MiddleLast@dubaifirst.com	John.MichaelDoe@dubaifirst.com	2%
First.Middle@dubaifirst.com	John.Michael@dubaifirst.com	1%

Frequently Asked Questions

Where is Dubai First PJSC (NBFC of Dubai group's headquarters located?

Dubai First PJSC (NBFC of Dubai group's main headquarters is located at Dubai, Dubayy 52053 United Arab Emirates. The company has employees across 3 continents, including AsiaNorth AmericaEurope.

What is Dubai First PJSC (NBFC of Dubai group's phone number?

You can contact Dubai First PJSC (NBFC of Dubai group's main corporate office by phone at

+971-4-506-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dubai First PJSC (NBFC of Dubai group's official website and social media links?

Dubai First PJSC (NBFC of Dubai group's official website is dubaifirst.com and has social profiles on LinkedIn.

What is Dubai First PJSC (NBFC of Dubai group's NAICS code?

Dubai First PJSC (NBFC of Dubai group's NAICS code is 52 - Finance and Insurance.

How many employees does Dubai First PJSC (NBFC of Dubai group have currently?

As of June 2026, Dubai First PJSC (NBFC of Dubai group has approximately 361 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Ceo: I. A.Head Of Operations: S. D.Head Of Sales: S. P.. Explore Dubai First PJSC (NBFC of Dubai group's employee directory with LeadIQ.

What industry does Dubai First PJSC (NBFC of Dubai group belong to?

Dubai First PJSC (NBFC of Dubai group operates in the Financial Services industry.

What technology does Dubai First PJSC (NBFC of Dubai group use?

Dubai First PJSC (NBFC of Dubai group's tech stack includes TrackJSOpen GraphFont AwesomeReactSlickCloudflare Bot ManagementYouTubeGoogle Analytics.

What is Dubai First PJSC (NBFC of Dubai group's email format?

Dubai First PJSC (NBFC of Dubai group's email format typically follows the pattern of First.Last@dubaifirst.com. Find more Dubai First PJSC (NBFC of Dubai group email formats with LeadIQ.

When was Dubai First PJSC (NBFC of Dubai group founded?

Dubai First PJSC (NBFC of Dubai group was founded in 2007.

Dubai First PJSC (NBFC of Dubai group

Q: What is Dubai First PJSC (NBFC of Dubai group's NAICS code?

Dubai First PJSC (NBFC of Dubai group's NAICS code is 52 (Finance and Insurance).

Financial ServicesDubayy, United Arab Emirates201-500 Employees

Dubai First PJSC is a non-banking financial company operating within the financial services sector, based in Dubai, United Arab Emirates. The brand was launched in 2007 and built a reputation for customer service and award-winning products. The Dubai First business and brand have since been transferred and are now owned by First Abu Dhabi Bank, the UAE’s largest bank. FAB is a large global financial institution that offers a broad, tailor-made range of solutions, products and services.

The company’s product line focuses on credit cards, and it has pursued sector-specific innovation to broaden its regional offerings. In November 2021, Dubai First, in partnership with FAB and Mastercard, launched an experiential consumer engagement platform—the first such platform in the Middle East and Africa region.