Insights

Digital Engagement Innovation Dubai First has recently launched an experiential consumer engagement platform in partnership with Mastercard, creating opportunities to market advanced digital banking solutions and interactive experiences to customers seeking innovative financial services in the Middle East and Africa region.

Customer Focus With a strong reputation for outstanding customer service and a diverse portfolio of credit cards, there is potential to cross-sell personalized banking products and leverage customer loyalty programs to increase wallet share within existing client bases.

Regional Expansion Given Dubai First's strategic positioning in Dubai and its backing by the larger First Abu Dhabi Bank, there are opportunities to expand targeted financial offerings across the UAE and neighboring markets, capitalizing on regional growth trends and increasing demand for tailored financial products.

Technology Adoption The company's use of advanced tech stacks such as Google Analytics, Cloudflare, and Facebook Pixel indicates openness to innovative digital marketing and data-driven customer insights, paving the way for collaborations with fintechs and tech firms to enhance product development.

Growth in Credit Market With revenue estimates between $25M and $50M and a focus on redefining credit card experiences, Dubai First presents opportunities to develop premium and sector-specific credit solutions that cater to high-net-worth and business clients, expanding market share in the credit segment.

Similar companies to Dubai First PJSC (NBFC of Dubai group

Dubai First PJSC (NBFC of Dubai group Tech Stack

Dubai First PJSC (NBFC of Dubai group uses 8 technology products and services including Facebook Pixel, Cloudflare, Font Awesome, and more. Explore Dubai First PJSC (NBFC of Dubai group's tech stack below.

Facebook Pixel
Analytics
Cloudflare
Content Management System
Font Awesome
Font Scripts
yepnope.js
Javascript Frameworks
Slick
Javascript Libraries
HSTS
Security
YouTube
Video Players
Google Analytics
Web Analytics

Media & News

Dubai First launched experiential consumer engagement platform on Nov 8th '21.
Today, Dubai First, which offers consumer services under First Abu Dhabi Bank (FAB), and Mastercard introduced an experiential consumer engagement platform for the first time in the Middle East and Africa region.
Nov 08, 2021 | www.finextra.com

Dubai First PJSC (NBFC of Dubai group's Email Address Formats

Dubai First PJSC (NBFC of Dubai group uses at least 1 format(s):

Dubai First PJSC (NBFC of Dubai group Email Formats	Example	Percentage
First.Last@dubaifirst.com	John.Doe@dubaifirst.com	92%
FirstLast@dubaifirst.com	JohnDoe@dubaifirst.com	5%
First.MiddleLast@dubaifirst.com	John.MichaelDoe@dubaifirst.com	2%
First.Middle@dubaifirst.com	John.Michael@dubaifirst.com	1%

Frequently Asked Questions

Where is Dubai First PJSC (NBFC of Dubai group's headquarters located?

Dubai First PJSC (NBFC of Dubai group's main headquarters is located at Dubai, Dubayy United Arab Emirates. The company has employees across 3 continents, including AsiaNorth AmericaEurope.

What is Dubai First PJSC (NBFC of Dubai group's phone number?

You can contact Dubai First PJSC (NBFC of Dubai group's main corporate office by phone at

+971-4-506-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dubai First PJSC (NBFC of Dubai group's official website and social media links?

Dubai First PJSC (NBFC of Dubai group's official website is dubaifirst.com and has social profiles on LinkedIn.

How much revenue does Dubai First PJSC (NBFC of Dubai group generate?

As of February 2026, Dubai First PJSC (NBFC of Dubai group's annual revenue is estimated to be $5B.

What is Dubai First PJSC (NBFC of Dubai group's NAICS code?

Dubai First PJSC (NBFC of Dubai group's NAICS code is 52 - Finance and Insurance.

How many employees does Dubai First PJSC (NBFC of Dubai group have currently?

As of February 2026, Dubai First PJSC (NBFC of Dubai group has approximately 361 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Head Of Operations: S. D.Head Of Sales: S. P.Head Of Human Resources And Administration: A. D. A.. Explore Dubai First PJSC (NBFC of Dubai group's employee directory with LeadIQ.

What industry does Dubai First PJSC (NBFC of Dubai group belong to?

Dubai First PJSC (NBFC of Dubai group operates in the Financial Services industry.

What technology does Dubai First PJSC (NBFC of Dubai group use?

Dubai First PJSC (NBFC of Dubai group's tech stack includes Facebook PixelCloudflareFont Awesomeyepnope.jsSlickHSTSYouTubeGoogle Analytics.

What is Dubai First PJSC (NBFC of Dubai group's email format?

Dubai First PJSC (NBFC of Dubai group's email format typically follows the pattern of First.Last@dubaifirst.com. Find more Dubai First PJSC (NBFC of Dubai group email formats with LeadIQ.

When was Dubai First PJSC (NBFC of Dubai group founded?

Dubai First PJSC (NBFC of Dubai group was founded in 2007.

Dubai First PJSC (NBFC of Dubai group

Financial ServicesDubayy, United Arab Emirates201-500 Employees

The Dubai First brand was launched in 2007 and has developed a reputation for outstanding customer service and award winning products. The Dubai First business and brand have since been transferred and are now owned by First Abu Dhabi Bank (FAB). FAB is the UAE’s largest bank and one of the world’s largest financial institutions, offering an extensive range of tailor-made solutions, products and services.
 
Product Portfolio
Credit Cards

We have an impressive range of Dubai First credit cards. We continuously identify opportunities in the credit card market. With our sector-specific focus and innovation, we have redefined the credit cards landscape across the region. Going forward, customers will have the opportunity to take advantage of a wider range of personal banking products.