Driftr

Technology, Information and InternetCalifornia, United States0-1 Employees

Driftr is a technology platform based in Los Angeles, California, that aims to connect hotels directly with consumers and disrupt the traditional commission-driven model of online travel agencies. The service focuses on monetizing influencer content and relationships by offering a consumer-facing platform that blends influencer, brand, and property content to drive potential leads from social and search touchpoints to landing pages, ultimately converting to direct or near-direct hotel bookings. The platform is designed to facilitate planning, booking, recording, and sharing travel experiences in one space, targeting travelers who seek personalized experiences and opportunities to discover and engage with a variety of destinations and hospitality options. Positioned within the tech, information, and internet industry, Driftr seeks to reimagine the travel commerce experience by enabling hotels to reach consumers more directly while supporting the creation and sharing of travel memories. The company operates from its Los Angeles location and appears to aim at a global audience of travelers and hospitality partners, focusing on improving the interaction between guests, content creators, and hotel brands. A recent development noted is the platform’s continued emphasis on connecting consumers with hospitality options through an integrated, multi-touchpoint approach from discovery to booking.

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