Don Johnson Auto Group Employee Directory

RetailWisconsin, United States51-200 Employees

The Don Johnson Auto Group is a regional automotive retailer based in Wisconsin, representing a broad slate of new vehicles from multiple brands, including Chevrolet, Buick, GMC, Ford, Chrysler, Dodge, Fiat, Jeep, and RAM, along with Certified pre-owned vehicles and Berkshire pontoons. As a fifth-generation family business, it emphasizes long-standing local presence and continuity of ownership. Its sales team is described as professional and focused on offering tailored solutions to customers' evolving automotive needs. The group operates three dealership locations in Rice Lake, Hayward, and Cumberland. Through its Wisconsin footprint, the group serves retail vehicle buyers with a broad mix of new and certified pre-owned vehicles, along with related products like pontoons. In 2023 the organization expanded its presence with a new Hayward location and completed the acquisition of Toycen Motors Ladysmith, signaling growth of its regional network.

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