Insights

Affordable SMB Payroll DirectPay targets small to medium-sized businesses with a focus on high-quality service at a very reasonable price, suggesting a value-led sales approach for cost-conscious SMB prospects seeking personalized payroll support.

Online plus Personal Combination of online payroll option with personalized, high-touch service positions DirectPay to win customers who want digital convenience without sacrificing customized assistance, ideal for multi-location or growth-minded SMBs.

Mid-market Revenue Reported revenue in the $10M–$25M range indicates a growing, mid-tier footprint with potential for upsell into premium payroll features, HR compliance tools, and integration projects for expanding clients.

Tech Stack Fit Adoption of widely used platforms such as Salesforce, WordPress, and Microsoft 365 suggests opportunities to cross-sell integrated HR/payroll workflows, CRM-driven onboarding, and streamlined customer success initiatives.

Competitive Positioning Operating in a space with players like Gusto, Rippling, and ADP, DirectPay can leverage personalized service and cost advantage to target SMBs migrating from larger vendors seeking better support and pricing for payroll compliance.

Similar companies to DirectPay Payroll Services

DirectPay Payroll Services Tech Stack

DirectPay Payroll Services uses 8 technology products and services including iCIMS, WordPress, Salesforce, and more. Explore DirectPay Payroll Services's tech stack below.

DirectPay Payroll Services's Email Address Formats

DirectPay Payroll Services uses at least 3 email formats:
DirectPay Payroll Services Email FormatsExamplePercentage
First@directpaypayroll.comJohn@directpaypayroll.com
60%
Last@directpaypayroll.comDoe@directpaypayroll.com
32%
FLast@directpaypayroll.comJDoe@directpaypayroll.com
8%

Frequently Asked Questions

What is DirectPay Payroll Services's phone number?

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You can contact DirectPay Payroll Services's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is DirectPay Payroll Services's official website and social media links?

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DirectPay Payroll Services's official website is directpaypayroll.com and has social profiles on LinkedIn.

How much revenue does DirectPay Payroll Services generate?

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As of August 2026, DirectPay Payroll Services's annual revenue is estimated to be $10M - $25M.

What is DirectPay Payroll Services's NAICS code?

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DirectPay Payroll Services's NAICS code is 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services.

How many employees does DirectPay Payroll Services have currently?

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As of August 2026, DirectPay Payroll Services has approximately 15 employees across 2 continents, including North America and Europe. Key team members include President: D. G. and 1e Lijns Medewerkster Incasso: E. V. R. Explore DirectPay Payroll Services's employee directory with LeadIQ.

What industry does DirectPay Payroll Services belong to?

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DirectPay Payroll Services operates in the Accounting industry.

What technology does DirectPay Payroll Services use?

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DirectPay Payroll Services's tech stack includes iCIMS, WordPress, Salesforce, Microsoft 365, Really Simple Discovery, Flywheel, WP Engine and Piwik PRO Core.

What is DirectPay Payroll Services's email format?

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DirectPay Payroll Services's email format typically follows the pattern of First@directpaypayroll.com. Find more DirectPay Payroll Services email formats with LeadIQ.

When was DirectPay Payroll Services founded?

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DirectPay Payroll Services was founded in 2003.
DirectPay Payroll Services logo

DirectPay Payroll Services

AccountingNorth Carolina, United States11-50 Employees

DirectPay Payroll Services operates in the accounting sector, providing payroll services tailored for small to medium-sized businesses. The company emphasizes a combination of online payroll capabilities with personalized support, aiming to balance convenience with responsive, human service. Based in Charlotte, North Carolina, DirectPay serves clients seeking reliable payroll processing at a reasonable price, offering potential customers a free, no-obligation quote.

Targeting small and mid-market firms, DirectPay addresses the need for efficient payroll administration and compliance, delivering a service model that blends digital access with individualized guidance. The business landscape of payroll services includes larger, established firms, and DirectPay positions itself as a locally based provider that combines online options with personalized attention to differentiate its offering within the industry.

Section iconCompany Overview

Phone number
NAICS Code
5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services
Founded
2003
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    DirectPay Payroll Services's revenue is estimated to be in the range of $10M - $25M

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