Insights

Targeted Automotive Direct Performance Data specializes in credit-enhanced marketing for automotive dealers, presenting a strong opportunity to offer expanded data collaborations or enhanced targeting services to optimize dealer campaigns and ROI.

Partnership Potential Recent joint offering Insta-Client with PayPossible indicates openness to strategic alliances; explore co-sell or integration opportunities with POS financing platforms and credit data providers to broaden reach.

Emerging Growth Revenue range positioned at 1M–10M with a small team suggests efficiency and potential for scalable solutions; upsell premium data services, analytics, and managed campaigns to existing SME dealer clients.

Tech Leverage Current tech stack includes MySQL, Google Workspace, Mailchimp, and PHP; there is room to offer modernized data pipelines, CRM integrations, and marketing automation services to improve onboarding and retention.

Industry Positioning Operating in advertising services with a niche in credit-enhanced marketing for auto dealers positions DPD to differentiate using compliance-conscious, privacy-aware data partnerships and performance-driven reporting for competitive advantage.

Direct Performance Data Tech Stack

Direct Performance Data uses 8 technology products and services including RSS, Open Graph, Shopify, and more. Explore Direct Performance Data's tech stack below.

  • RSS
    Content Management System
  • Open Graph
    Content Management System
  • Shopify
    E-commerce
  • Google Workspace
    Email
  • Slick
    Javascript Libraries
  • Priority Hints
    Performance
  • PHP
    Programming Languages
  • Backstretch
    Web Tools And Plugins

Direct Performance Data's Email Address Formats

Direct Performance Data uses at least 1 format(s):
Direct Performance Data Email FormatsExamplePercentage
First.Last@dpddata.comJohn.Doe@dpddata.com
57%
FLast@dpddata.comJDoe@dpddata.com
39%
First@dpddata.comJohn@dpddata.com
4%

Frequently Asked Questions

What is Direct Performance Data's official website and social media links?

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Direct Performance Data's official website is dpddata.com and has social profiles on LinkedIn.

How much revenue does Direct Performance Data generate?

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As of August 2026, Direct Performance Data's annual revenue is estimated to be $1M - $10M.

What is Direct Performance Data's SIC code NAICS code?

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Direct Performance Data's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Direct Performance Data have currently?

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As of August 2026, Direct Performance Data has approximately 7 employees across 1 continents, including North America. Key team members include Chief Commercial Officer: W. F.President & Ceo: S. S.Data Analyst: C. T.. Explore Direct Performance Data's employee directory with LeadIQ.

What industry does Direct Performance Data belong to?

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Direct Performance Data operates in the Advertising Services industry.

What technology does Direct Performance Data use?

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Direct Performance Data's tech stack includes RSSOpen GraphShopifyGoogle WorkspaceSlickPriority HintsPHPBackstretch.

What is Direct Performance Data's email format?

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Direct Performance Data's email format typically follows the pattern of First.Last@dpddata.com. Find more Direct Performance Data email formats with LeadIQ.

When was Direct Performance Data founded?

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Direct Performance Data was founded in 2010.
Direct Performance Data logo

Direct Performance Data

Advertising ServicesIllinois, United States2-10 Employees

Direct Performance Data provides data-driven marketing services for automotive dealers and their advertising partners, helping them reach consumers who are considering purchasing a vehicle and arranging financing. It integrates information from credit agencies, vehicle ownership records, and public sources to enrich consumer profiles and improve targeting accuracy. The goal is to enhance marketing ROI by focusing outreach on prospects most likely to engage in automotive purchases and financing decisions.

The company is based in Woodstock, Illinois, and is a small firm within the Advertising Services industry. In October 2020, it launched Insta-Client, a joint offering with PayPossible that broadened its marketing and lending capabilities.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Direct Performance Data's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Direct Performance Data's revenue is estimated to be in the range of $1M - $10M

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