Direct Performance Data
Advertising ServicesIllinois, United States2-10 Employees
Direct Performance Data provides data-driven marketing services for automotive dealers and their advertising partners, helping them reach consumers who are considering purchasing a vehicle and arranging financing. It integrates information from credit agencies, vehicle ownership records, and public sources to enrich consumer profiles and improve targeting accuracy. The goal is to enhance marketing ROI by focusing outreach on prospects most likely to engage in automotive purchases and financing decisions. The company is based in Woodstock, Illinois, and is a small firm within the Advertising Services industry. In October 2020, it launched Insta-Client, a joint offering with PayPossible that broadened its marketing and lending capabilities.