Insights

Niche PEO Direct Payroll Services operates as a local New York State licensed and bonded PEO with a small team, presenting an opportunity to upsell scalable payroll and benefits solutions to nearby SMBs seeking compliant, outsourced HR services.

Compliance & Benefits Strong emphasis on tax compliance, workers compensation, disability, and access to medical and dental insurance indicates a potential cross-sell of expanded benefits administration and risk management services to clients needing comprehensive employee programs.

Tech Stack Utilizes modern tools including Wix, Google Cloud, React and analytics, suggesting readiness for digital onboarding, self-service portals, and data-driven payroll optimization that can be offered to mid-market firms seeking efficient HR tech integrations.

Revenue Band With estimated revenue between one and ten million and a small employee base, there is a market opportunity to target similar sized businesses in the Rochester and broader New York area with packaged PEO offerings and scalable pricing.

Local Focus Locally owned and operated with a caring, experienced staff positions the company for relationship-based selling to regional SMBs that value personalized service, enabling targeted outreach around local compliance nuances and industry-specific HR needs.

Direct Payroll Services, Inc. Tech Stack

Direct Payroll Services, Inc. uses 8 technology products and services including Wix, Google Cloud, React, and more. Explore Direct Payroll Services, Inc.'s tech stack below.

Wix

Content Management System

Google Cloud

Infrastructure As A Service

React

Javascript Frameworks

RequireJS

Javascript Frameworks

Zepto

Javascript Libraries

Bootstrap

UI Frameworks

Google Analytics

Web Analytics

Nginx

Web Servers

Direct Payroll Services, Inc. Email Formats	Example	Percentage
First@directpayrollny.com	John@directpayrollny.com	100%

Direct Payroll Services, Inc. Email Formats

Example

Percentage

First@directpayrollny.com

John@directpayrollny.com

100%

Frequently Asked Questions

What is Direct Payroll Services, Inc.'s official website and social media links?

Direct Payroll Services, Inc.'s official website is directpayrollny.com and has social profiles on LinkedIn.

How much revenue does Direct Payroll Services, Inc. generate?

As of September 2026, Direct Payroll Services, Inc.'s annual revenue is estimated to be $1M - $10M.

What is Direct Payroll Services, Inc.'s SIC code and NAICS code?

Direct Payroll Services, Inc.'s SIC code is 8721 - Accounting, Auditing, and Bookkeeping Services and NAICS code is 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services.

How many employees does Direct Payroll Services, Inc. have currently?

As of September 2026, Direct Payroll Services, Inc. has approximately 2 employees across 2 continents, including North America and Europe. Key team members include Principal: R. T. Explore Direct Payroll Services, Inc.'s employee directory with LeadIQ.

What industry does Direct Payroll Services, Inc. belong to?

Direct Payroll Services, Inc. operates in the Accounting industry.

What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes Wix, Google Cloud, React, RequireJS, Zepto, Bootstrap, Google Analytics and Nginx.

What is Direct Payroll Services, Inc.'s email format?

Direct Payroll Services, Inc.'s email format typically follows the pattern of First@directpayrollny.com. Find more Direct Payroll Services, Inc. email formats with LeadIQ.

When was Direct Payroll Services, Inc. founded?

Direct Payroll Services, Inc. was founded in 2010.

Direct Payroll Services, Inc.

Q: How many employees does Direct Payroll Services, Inc. have currently?

Direct Payroll Services, Inc. has approximately 2 employees.

Q: What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes Nginx, Zepto, Google Analytics, Wix, Google Cloud.

Q: What is Direct Payroll Services, Inc.'s NAICS code?

Direct Payroll Services, Inc.'s NAICS code is 5412 (Accounting, Tax Preparation, Bookkeeping, and Payroll Services).

AccountingNew York, United States2-10 Employees

Direct Payroll Services, Inc. is a small, locally owned professional employer organization based in Rochester, New York. As a full-service PEO, it manages employee paperwork, payroll processing, and benefits administration for client businesses. The company emphasizes compliance with state and federal tax rules, workers’ compensation, and disability requirements, supported by New York’s licensing and bonding.

Its human resources services include access to medical and dental insurance and long-term benefit options for client organizations. Operating with a small team of experienced professionals, it functions within the accounting industry as a regional provider delivering payroll and HR administration to help businesses focus on their core operations.

Insights

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