Direct Media USA
Marketing and AdvertisingMassachusetts, United States51-200 Employees
Direct Media USA is a privately held out-of-home advertising company focused on transit environments. Founded in 1992 to manage a Boston trolley-advertising program, the company has expanded to operate more than 25 programs across six states, spanning from Massachusetts to South Florida and Milwaukee, and is based in Hingham, Massachusetts. The leadership team brings more than six decades of combined experience in public and private out-of-home media. The organization prioritizes partnerships with transit authorities and keeps its principals available to partners, with a history of on-time payments and above-guarantee settlements on contracts. In 2018, Vector Media acquired Direct Media USA, integrating its transit advertising portfolio into a broader platform.