Acquisition synergies Leverage Design Public's integration within HNI Corporation since 2021 to cross-sell premium furniture lines, contract division capabilities, and diversification into office and home design categories across HNI's distribution network.

Digital footprint Capitalize on the company’s strong online presence and tech stack (Shopify, Salesforce Service Cloud, Klaviyo, Piwik PRO) to upsell digital marketing services, conversion rate optimization, and personalized merchandising for emerging designers.

Event opportunities Target Milan Design Week engagement and related events to secure partnerships, limited editions, or co-branded collections with design studios, expanding reach to design-forward consumer segments and press coverage.

SMB growth With a small team and revenue in the low-to-mid single digits, present scalable solutions such as wholesale programs, supplier onboarding, and marketplace enhancements to accelerate growth without heavy operational strain.

Competitive landscape Position to contrast with mid-sized design retailers by offering exclusive designer collaborations and curated assortments, leveraging Design Public’s mix of emerging and established brands to capture share from larger incumbents.