Unique Inventory DelPlaya offers exclusive in-app inventory with higher engagement metrics and diverse ad units, presenting a compelling opportunity to improve CTR and VTR for buyers seeking premium mobile reach.

Fraud Transparency With pre-bid screening, human in-view verification, hand-picked apps, and third-party verification options, there is a strong selling point around brand safety and ad quality for agencies and brands cautious about fraud.

Direct Relationships Programmatic direct connections to agencies and vetted publishers via RinconPX streamline workflows and reduce operational friction, enabling faster deal closure and predictable pricing.

Audience Targeting Advanced targeting using client data, DelPlaya data, or both (examples include Hispanic, Millennials, LDA, Geo) unlocks precise reach, offering value for campaigns with specialized audience segments.

Scale and Proven Reach With over 200 million unique users per month and a global-like agency ecosystem in comparable mid-market peers, there is growth potential for large-scale campaigns and cross-publisher synergies.