Insights

Growing Market Presence Defy Appliances is the leading domestic appliance manufacturer in southern Africa with an expanding product line and recent launches, such as solar-operated appliances, indicating strong market growth and emerging sustainability trends.

Sustainability Focus The company's recent introduction of solar-powered appliances presents a significant opportunity to target eco-conscious consumers and government initiatives promoting renewable energy solutions.

Strategic Expansion Ownership by Turkish-based Arçelik and plans to expand into African markets suggest potential for increased distribution channels and partnership opportunities across diverse retail segments.

Technological Adoption Utilization of advanced tech stacks like Vue.js and integrations with WhatsApp Business indicates a digitally-savvy approach, enabling improved customer engagement and innovative product features.

Competitor Landscape With revenue between $250M and $500M and a sizable workforce, Defy stands out among regional competitors, opening avenues for strategic alliances, joint ventures, and market penetration with targeted solutions.

Defy Appliances Tech Stack

Defy Appliances uses 8 technology products and services including Gradle, TeamCity, Poltio, and more. Explore Defy Appliances's tech stack below.

Gradle

Build Automation

TeamCity

Continuous Integration

Poltio

Customer Relationship Management

Vue.js

Javascript Frameworks

WhatsApp Business

Live Chat

Swift

Programming Languages

Zeplin

Team Collaboration

Gravity Forms

Web Platform Extensions

Defy Appliances Email Formats	Example	Percentage
First.Last@defy.co.za	John.Doe@defy.co.za	94%
FLast@defy.co.za	JDoe@defy.co.za	5%
FMiddleLast@defy.co.za	JMichaelDoe@defy.co.za	1%

Defy Appliances Email Formats

Example

Percentage

First.Last@defy.co.za

John.Doe@defy.co.za

94%

FLast@defy.co.za

JDoe@defy.co.za

FMiddleLast@defy.co.za

JMichaelDoe@defy.co.za

Frequently Asked Questions

Where is Defy Appliances's headquarters located?

Defy Appliances's main headquarters is located at 135 Teakwood Rd, Durban South, KZN 4052, ZA. The company has employees across 6 continents, including AfricaNorth AmericaEurope.

What is Defy Appliances's phone number?

You can contact Defy Appliances's main corporate office by phone at

+27-31-460-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Defy Appliances's official website and social media links?

Defy Appliances's official website is defy.co.za and has social profiles on LinkedIn.

What is Defy Appliances's NAICS code?

Defy Appliances's NAICS code is 31-33 - Manufacturing.

How many employees does Defy Appliances have currently?

As of October 2025, Defy Appliances has approximately 1.3K employees across 6 continents, including AfricaNorth AmericaEurope. Key team members include Chief Executive Officer And Regional Director, Sub-Sahara: M. S.Cfo: M. L.Head Of Human Resources (services): N. S.. Explore Defy Appliances's employee directory with LeadIQ.

What industry does Defy Appliances belong to?

Defy Appliances operates in the Manufacturing industry.

What technology does Defy Appliances use?

Defy Appliances's tech stack includes GradleTeamCityPoltioVue.jsWhatsApp BusinessSwiftZeplinGravity Forms.

What is Defy Appliances's email format?

Defy Appliances's email format typically follows the pattern of First.Last@defy.co.za. Find more Defy Appliances email formats with LeadIQ.

When was Defy Appliances founded?

Defy Appliances was founded in 1920.

Defy Appliances

Q: What is Defy Appliances's official website and social media links?

Defy Appliances's official website is defy.co.za. Defy Appliances has social profiles on LinkedIn.

Q: How many employees does Defy Appliances have currently?

Defy Appliances has approximately 1.3K employees.

Q: What technology does Defy Appliances use?

Defy Appliances's tech stack includes XML, Newgen, Shopify, Objective-C, Selenium.

ManufacturingSouth Africa1001-5000 Employees

Defy Appliances is a South African home appliances manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.

Defy Appliances was founded in the 1920s and manufactured its first product -electric stoves- in 1932. In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa.

Join our online community:
Facebook: www.facebook.com/DefySouthAfrica/
Twitter: www.twitter.com/Defy_SA
Instagram: @DefySA

Insights

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Defy Appliances Tech Stack

Media & News

Defy launched range of solar-operated appliances to South Africans nationwide on Jan 1st '24.

Defy Appliances's Email Address Formats