Insights

Global Expansion Haier's extensive international footprint, featuring over 230,000 sales touchpoints across 160 countries and factory presence in multiple regions, presents opportunities to introduce new products and solutions tailored to diverse markets and customer preferences.

Innovation Leadership With recent awards for innovative product launches like the three-drum washing machine and flagship AI-enabled air conditioners, Haier demonstrates a strong focus on technological advancements that can appeal to premium and tech-savvy segments seeking smart, energy-efficient appliances.

Partnership Opportunities Haier's strategic alliances with sports organizations and participation in high-profile events like Milan Design Week open avenues for co-branded marketing campaigns and product placements targeting globally engaged consumers who value innovation and lifestyle integrations.

Consumer-Centric Ecosystems The company's focus on building six major industrial ecosystems such as Smart Home and Digital Economy indicates opportunities to collaborate on integrated IoT solutions, creating comprehensive offerings for connected living that appeal to modern households.

Market Trends Alignment Haier's recent product launches, including AI-powered appliances and smart accessories, align with growing consumer demand for intelligent, energy-efficient home solutions, offering prospects for upselling and expanding into emerging smart appliance markets.

Haier Tech Stack

Haier uses 8 technology products and services including Facebook Pixel, SAP, Figma, and more. Explore Haier's tech stack below.

  • Facebook Pixel
    Analytics
  • SAP
    Customer Relationship Management
  • Figma
    Design
  • Alibaba Cloud DNS
    Domain Name Services
  • Microsoft Excel
    Editors
  • Microsoft PowerPoint
    Editors
  • Microsoft
    Miscellaneous
  • Python
    Programming Languages

Media & News

Haier's Email Address Formats

Haier uses at least 3 format(s):
Haier Email FormatsExamplePercentage
First.Last@haier.comJohn.Doe@haier.com
72%
LastFirst@haier.comDoeJohn@haier.com
17%
First@haier.comJohn@haier.com
6%
FirstLast@haier.comJohnDoe@haier.com
5%
First.Last@haier.netJohn.Doe@haier.net
87%
First@haier.netJohn@haier.net
10%
FirLast@haier.netJohDoe@haier.net
3%
FLast@haieramerica.comJDoe@haieramerica.com
70%
F_Last@haieramerica.comJ_Doe@haieramerica.com
17%
First-Last@haieramerica.comJohn-Doe@haieramerica.com
7%
First_Last@haieramerica.comJohn_Doe@haieramerica.com
6%

Frequently Asked Questions

What is Haier's stock symbol?

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Haier is a publicly traded company; the company's stock symbol is 690D.DE.

What is Haier's official website and social media links?

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Haier's official website is haier.com and has social profiles on LinkedInCrunchbase.

How much revenue does Haier generate?

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As of July 2026, Haier's annual revenue is estimated to be $40B.

What is Haier's NAICS code?

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Haier's NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Haier have currently?

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As of July 2026, Haier has approximately 19K employees across 6 continents, including AsiaNorth AmericaEurope. Key team members include Ceo: X. L.Ceo: 冯.Chief Executive Officer: A. A.. Explore Haier's employee directory with LeadIQ.

What industry does Haier belong to?

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Haier operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Haier use?

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Haier's tech stack includes Facebook PixelSAPFigmaAlibaba Cloud DNSMicrosoft ExcelMicrosoft PowerPointMicrosoftPython.

What is Haier's email format?

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Haier's email format typically follows the pattern of First.Last@haier.com. Find more Haier email formats with LeadIQ.

How much funding has Haier raised to date?

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As of July 2026, Haier has raised $507M in funding. The last funding round occurred on Aug 25, 2017 for $143M.

When was Haier founded?

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Haier was founded in 1984.
Haier logo

Haier

Appliances, Electrical, and Electronics ManufacturingShandong, China10001+ Employees

Haier is a China-based multinational in the appliances, electrical, and electronics manufacturing industry, established in 1984 and headquartered at 1 Haier Road, Laoshan District, Shandong, China, with 10001+ employees. The group maintains a global premium brand portfolio that includes Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy. Haier Group owns eight listed companies, including Haier Smart Home, which is featured on the Fortune Global 500 and World’s Most Admired Companies lists. The company has a broad global footprint with 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers, and a sales network of 230,000 touchpoints, operating in 160 countries and serving over 1 billion user families. In 2024 Haier Group reported revenue of RMB 401.6 billion and total profit of RMB 30.2 billion. The group has organized six major industrial ecosystems: Smart Home, Comprehensive Healthcare, Digital Economy, Robotics, New Energy, and Automotive.

Section iconCompany Overview

Website
haier.com
Stock Symbol
690D.DE
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
1984
Employees
10001+

Section iconFunding & Financials

  • $507M

    Haier has raised a total of $507M of funding over 2 rounds. Their latest funding round was raised on Aug 25, 2017 in the amount of $143Mas a post_ipo_equity.

  • $10B

    Haier's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $507M

    Haier has raised a total of $507M of funding over 2 rounds. Their latest funding round was raised on Aug 25, 2017 in the amount of $143Mas a post_ipo_equity.

  • $10B

    Haier's revenue is estimated to be in the range of $10B

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